For anyone who has never tried it, Ultimate Team involves buying blind packs of cards, which represent players and consumables, and assembling a fantasy team with them. Ultimate Team is the key - a mode so good that it has become FIFA's most prominent, and so successful that it has propelled EA Sports' Andrew Wilson to CEO of the whole company. (I'm a particular fan of Itani's Five Pack Challenge.) When I'm not doing that, I'm watching YouTubers. On slow weekends I throw down some micro-transactions and build a new team.
When I get home I play a few online tournament games. At lunchtime I play 2v2 with the guys from sales. When I get to work I use the web app to check their progress. When I wake up I set player auctions on my phone. For a growing number of people, myself included, EA Sports' goal of forcing FIFA into every gap in our lives has already been achieved.
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